The DIY Positioning Guide

The system experienced professionals use to translate their experience into a resume, LinkedIn, and interview narrative that makes the right people choose them.

Built on the WOOP-CORE Method. Designed for the professional who is ready to do the work. $27

Instant download. 20 pages. The same framework Joseph uses with every client.
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You Are Not Under-Qualified. You Are Under-Positioned.

Most experienced professionals who are not getting traction are not dealing with a resume problem. They are dealing with a positioning problem. Those require completely different fixes.


If any of these sound familiar, this guide was built for you.


— Applying consistently but callbacks do not match your experience level

— Tried AI tools but the output felt generic and did not sound like you

— Targeting a higher level role but your materials are reading at the level you are leaving

— Resume and LinkedIn telling slightly different stories

— Know something is off but not sure where to start

— Ready to do the work. Need the right system.

Twenty Pages. One Complete System.

The Verb Tier System If you have fifteen or more years of experience there is an excellent chance you have at least one Tier 1 verb on your resume right now. Supported. Assisted. Coordinated. On a Director's resume. This page shows you what that word is costing you and how to fix it in under thirty seconds.

The WOOP-CORE Excavation Worksheets Three dedicated worksheets that pull out what most resumes never capture — the scope, the complexity, the decisions you influenced, the outcomes behind the task list. One for each major role. One for significant projects. The quality of everything you build starts here.

Before and After — Three Complete Translations A Director of Program Management. A Senior Finance Manager. A Senior Sales Manager. Each one shows the full translation arc — summary, bullets, LinkedIn headline — before and after. Same experience. Completely different signal to the reader.

The Three-Question Filter Every bullet must answer at least one. How do you save the organization money. How do you make it money. How do you keep it out of trouble. A filter worksheet that tells you exactly what to keep, rewrite, or cut.

Interview Alignment Most positioning guides stop at the resume. This one does not. Your WOOP-CORE excavation is already your interview material. This page shows you how to use it so the person in the room sounds exactly like the person who wrote the resume.

Plus fifteen more pages covering the positioning foundation, lane selection across eight functions, the WOOP-CORE Method, the summary formula, ATS formatting, LinkedIn alignment, AI prompts, the final checklist, and your next step.

WHO THIS IS NOT FOR

This guide is built for the professional who is willing to do real work. The worksheets require honest reflection. The excavation requires you to look at your own career differently than you have before.


If you want a template to fill in this is not it. If you want someone to do the work for you the Career Positioning Build is the right option. If you are not sure take the free scorecard first.


This guide is for the professional who backs themselves enough to do the excavation.